Episode 125: Seb Brandt | The Deliberate Detour

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In this episode, we're thrilled to welcome back Seb Brandt, but this time, Seb's story takes a turn.

In this special return episode, we catch up with Seb, who recently hit pause on his high-powered corporate life to cycle across the United States on what he calls “The Deliberate Detour.”

From growing up in Leichhardt and landing his first marketing job at Ashfield Mall, to leading iconic brands like Carlton Draught, Doritos, and Red Bull across Australia, Canada, and the U.S., his career has been a masterclass in marketing, leadership, and global brand building.

But in April 2025, he stepped off the treadmill - literally - and onto a bike, choosing to trade boardrooms and business plans for the open road. What followed was a transformative journey across America, driven by reflection, purpose, and a desire to reconnect with what really matters.

In this episode, we unpack:

• What it takes to walk away from a thriving executive career
• How the Deliberate Detour reshaped his perspective on leadership, success, and self
• The lessons from decades of building brands - and what business can learn from taking a step back

Whether you’re a marketing veteran, a corporate leader, or someone quietly craving a detour of your own - this conversation is equal parts inspiring and grounding.

Episode 25: https://www.buzzsprout.com/1235627/episodes/8755684-episode-25-seb-brandt-from-ingham-s-group-limited.mp3?download=true

Episode 90: https://www.buzzsprout.com/1235627/episodes/15506970

Instagram: @thedeliberatedetour