Episode 121: Behind the Brand: Eleonora Srugo on the Rise of Branded Residences

In this episode of the FHS Podcast, Eleonora Srugo, real estate broker at Douglas Elliman and star of Netflix’s Selling the City, shares her perspective on the rise of branded residences and their global appeal. Drawing on her 16 years in New York’s luxury market, she discusses why international investors trust brands, how markets like Dubai and Miami are reshaping the conversation, and the shifting demographics driving demand. From institutional investor interest to collaborations with fashion, wellness, and culinary brands, Eleonora offers practical insights into how branded residences are evolving and what this means for developers and investors alike.