Episode 12 - The YETI Story: A Cooler That Built a Brand

In this relaxing business bedtime story, we explore the rise of YETI — the premium cooler company that became a billion-dollar lifestyle brand. Told in a calming, sleep-friendly tone, this episode highlights how two brothers transformed frustration into innovation, built customer trust, and stayed true to their values while growing from a garage startup to a public company. Ideal for listeners seeking a soothing way to unwind while learning about purpose-driven entrepreneurship and brand loyalty. Press play, close your eyes, and drift off to the sound of slow storytelling.