Episode 12 – How to Scale Channel Sales with a Data-First Strategy with Natalia Botti

Episode Overview

In this engaging episode, we sit down with Natalia Botti, VP of Channels & Alliances at Apexa iQ® and a leading authority in data-driven AI ecosystems and cybersecurity. We explore her journey from building channel partnerships to architecting intelligent, AI-powered solutions that scale enterprise risk and compliance.

Key Topics Covered:

• Natalia’s professional evolution: from Telecom to Cloud, Alliances, and AI-driven security leadership
• The role of ecosystem architecture in modern cybersecurity
• The importance of continuous compliance and real-time asset intelligence
• AI across go-to-market channels and accelerators for startup-scale growth
• Identity security, Zero Trust frameworks, and evolving CISO responsibilities

Mentioned in This Episode

• Apexa iQ® – platform for IT & security hygiene
• Dasera – cloud data security prior role
• Cloud Girls – community membership leadership
• Key certifications: AWS Cloud Practitioner, CenturyLink Savvis Essentials, TCA CTP, Data Bricks Academy Accreditation – Generative AI Fundamentals
• Conferences: RSA Conference, panel discussions on “Always Audit Ready”

Natalia’s Wisdom Highlights:

“Compliance isn’t a once‑a‑year task—it’s continuous resilience.” Emphasizing automation and asset intelligence in everyday operations

“Identity security is emerging as the #1 priority.” Turning fragmented data into actionable, zero‑trust security and authorization

“Build ecosystems that speak human to business.” Integrating data, AI, marketing, and channel strategies for startup accelerators

“Ecosystem architecture = multi-stakeholder alignment.” How channel, alliances, and RevOps drive startup growth

“Security and compliance isn’t just technical—it’s strategic.” Positioning CISOs as essential parts of executive decision-making

About Natalia Botti:

Natalia Botti is the Vice President of Global Channels and Alliances at Apexia IQ. A recognized leader in partner ecosystems, she has spent nearly 20 years designing, building, and scaling channel programs that drive real revenue. She’s been honored as a CRN Woman of the Channel and served on the board of Cloud Girls, where she championed visibility for women in tech leadership. A true ecosystem architect, Natalia is passionate about fusing data with human connection to accelerate sustainable growth.

Connect with Natalia:
LinkedIn: https://www.linkedin.com/in/nataliabotti010/

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