Episode 118 - RadCraft with Emily Hutto

Emily Hutto is the founder and owner of RadCraft as well as a writer, freelancer, author, strategic marketing professional, podcaster, and public speaker specializing in the craft beverage supply chain.

RadCraft is a marketing and communications agency that focuses specifically on the craft beer industry. They help breweries, maltsters, and other companies in the craft beverage supply chain promote their brands and tell their stories.

In this episode we ask Emily where the RadCraft name comes from and how Radcraft was born. We also talk about why sourcing local grains and why a brewery knowing their malt house is important. Emily was a home brewer and went Pro, but instead of brewing beer at a brewery, she created RadCraft.

We have some fun with Emily at the end of the episode and give her a scenario about a fake brewery that has some issues, and ask her what she would do to fix it.

One of the best things about doing this podcast is meeting people in the industry through other contacts, who we were not originally on our radar, and this episode was literally born because of that.

We met Emily while we were connecting with Brent Manning from Riverbend Malthouse (Episodes 98 and 99), as RadCraft does all of their marketing, and we are so thankful for that. Not just for her joining us on the episode, but forming a friendship with her, and her having continued contact. Stay tuned for more things with Emily coming soon.

Emily and RadCraft are truly at the top of their game and we can't thank her enough for joining us, and we look forward to chatting with her again in the future.

You will know the names Emily Hutto and RadCraft after listening to this episode!

Cheers!

Steve and Scott

-The Brewery Underground Podcast