Episode 111: The Power of Niching Down: How Priscilla Swahn Built a Scalable Biz That Changes Lives

In this empowering episode, Nicholle sits down with Priscilla Swahn, licensed dietitian and founder of Keto Girl Nutritionist. Priscilla’s story is a masterclass in betting on yourself. From a gaslit preteen with hormone imbalances to a thriving entrepreneur serving thousands of women through her hormone and thyroid-focused membership, Priscilla spills it all — from building a business that works without her to radically transforming the health of her clients.

You'll hear how she went from trading time for dollars to building a wildly profitable and scalable membership model — now bringing in over $40K/month — and how she’s empowering women to heal rather than hustle. This isn’t your average success story — it’s filled with heart, grit, strategy, and the hormone truths we all need to hear.

Why Listen:

• 💡 Learn how Priscilla turned a side hustle into a multi-six-figure business — without burnout.

• ⚙️ Discover the exact moment she realized her business wasn’t scalable… and how she shifted everything.

• 🍽️ Understand the REAL signs your hormones and thyroid are out of balance (and why your doctor might be missing them).

• 🧠 Get the mindset shift you need to trust a team and scale like a CEO.

• 📈 How Priscilla’s Instagram exploded from 30K to over 600K by staying niche and consistent.

• 🔥 Plus, the labs you actually need to ask your doctor for (write this down!).

• 📚 And… what’s next? Priscilla’s writing a BOOK and aiming to scale her membership to 10,000+ women!

This is a must-listen if you’re a service-based entrepreneur ready to scale without sacrificing freedom — or if you’ve ever felt like you’re doing everything right health-wise and still not feeling like yourself.

✨ Ready to stop feeling stuck in your health and your business? This episode is for you.

Learn more about Priscilla and her membership:
https://www.ketogirlnutritionist.com
Follow her on Instagram: @ketogirl.nutritionist🎧 Listen now on the PowHERhouse Podcast Website or watch on YouTube

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