Episode 11: Scot Leonard | The Nuts and Bolts of B2B Marketing (Part 2)

This week we're back with part 2 of this amazing conversation with Scot! Micah and Scot talk about how to step away from formulas when creating content and authentically engage with your followers and truly "find your tribe" on social media. In business terms, they discuss the necessity of reaching people outside your sales funnel instead of focusing solely on people who are immediately ready to buy. In Scot's own words, "People buy from people, people don't want to buy from companies," so get out there and post like a person.

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