Episode 109: MVP Interview – From Mom & Pop to $3M Projected Revenue: The Sales Process That Changed Everything in 2 Years with Will Wright

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Two years ago, Will Wright’s business looked like most “mom and pop” operations. Today, they are sitting at $3 million in projected revenue with clear systems, defined roles, and a sales process that the entire team follows.

In this MVP interview, Josh High sits down with Will Wright to discuss why inconsistency often stems from leadership, the proven sales process that eliminates confusion, and what happened when KPIs, accountability, and roles were clearly defined. Will also shares the uncomfortable truth many owners avoid.

This is a behind-the-scenes look at what it really takes to scale without burning out.

You’ll Learn How To:

• Create consistency by fully committing to a proven sales process
• Identify when leadership is the real bottleneck
• Use KPIs to spot performance issues quickly and confidently

What You’ll Learn in This Episode:

• (01:15) What Will’s business looked like two years ago
• (01:56) The relief of not having to reinvent the wheel
• (03:00) Realizing “I am the gap” as a leader
• (03:21) Why transaction coordination became the first critical hire
• (03:58) Using Gapology to separate people issues from system issues
• (04:50) Making a confident decision to part ways with an underperformer
• (06:12) Letting go of technical work to focus on leadership
• (07:20) Hiring and evaluating new acquisition roles
• (08:01) Using KPIs to diagnose conversion problems
• (09:37) How coaching and data remove blind spots
• (10:06) Will’s advice to himself two years ago
• (11:06) The daily discipline behind high-level performance

Who This Episode Is For:

• Real estate owners who are stuck in a roller-coaster business
• Investors who are struggling to train and manage acquisition reps
• Business owners who know they need systems

Why You Should Listen:

If your business feels chaotic, inconsistent, or overly dependent on you, this episode is for you. Will’s story is a real-world example of how systems, accountability, and leadership create sustainable growth.

Follow Tiffany and Josh here:

• Tiffany Instagram: @tiffanyhighofficial
• Josh Instagram: @joshhighofficial
• Website: https://resultsdrivenrei.com/home/
• Get Tiffany’s free resource: www.rdebook.com

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