Episode 109 - Hofbräuhaus of America- Part 2

We continue with part 2 of our season premiere kickoff with Steve Ksycki | CEO HBA & Import Division President & Jerry Bishop- Regional Sales Manager for Ohio/Michigan/KY/TN from Hofbräuhaus of America.

Even though Oktoberfest season is later in the year, planning for the popular beer brand release is underway much earlier. It's an important tradition in making sure that everything they do is timed out perfectly.

Hofbräuhaus of America locations have an annual event called The sports of Hofbräu Masskrugstemmen: (Stein Holding competition:) These guys go into specific detail of training (yes, training!) for this event.

The legacy of Hofbräuhaus goes back centuries. Finding the right people to uphold and keep that legacy going is a very important aspect of the company.

While the Hofbräuhaus brand continues to be popular with beer drinkers all around the world. Here in the United States, changes have been made at their locations to meet the demands and expectations of consumers.