Episode 108: The Final Interview - Greg Osmak on Legacy, Leadership, and 40 Years in Insurance

What if you could sit down with one of the architects of independent distribution—someone who has shaped an entire industry, built one of Canada’s largest networks, and influenced thousands of advisors—and ask him one final question: How did you do it?

In this special milestone episode, Greg Osmak, Executive Vice President of Sales & Marketing at IDC Worldsource Insurance Network, joins Discovery Series: Unplugged for his last interview before retirement.

Over 40 years, Greg built teams, mentored countless advisors, weathered industry upheavals, and helped IDC grow from a small regional group into Canada’s leading distribution organisation. But behind every decision was a simple principle: do what’s right for the advisor.

Through personal stories, industry history, leadership lessons, and emotional reflections on loss, family, and purpose, Greg opens the library of wisdom he’s collected over four decades.

In this episode, you’ll hear:

• How IDC was built—and rebuilt—through vision, grit, and advisor-first leadership

• Greg’s three pillars of success and why “dedication to urgency” still matters today

• The personal losses that reshaped his leadership philosophy

• How mentorship, loyalty, and service defined his approach to people and performance

• What he wants the next generation of advisors to remember most about him