Episode 108 - Hofbräuhaus of America- Part 1
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Episode 108 - Hofbräuhaus of America- Part 1
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We are so excited to be kicking off our third season of The Brewery Underground Podcast, featuring Hofbräuhaus of America. This episode has been one we have been trying to nail down for a long time.
Our two guests: Steve Ksycki | CEO HBA & Import Division President & Jerry Bishop- Regional Sales Manager for Ohio/Michigan/KY/TN. These gentlemen have been part of Hofbräuhaus USA for many years.
The Hofbräuhaus brand, history, and legacy are known worldwide. Thanks to their marketing folks, you will hear and see that we came prepared for this one.
Hofbräuhaus of America has breweries across the United States. We talked about the long-storied history of those locations and the memories created throughout the years.
Changes in the beer market and the strategy of a popular Hofbräuhaus style have gained momentum. These guys describe it as "what's old is new again" as things come full circle.
Hofbräuhaus dates back centuries. Originating in Munich, Bavaria, Germany, where the original beer hall remains. Steve & Jerry shared their thoughts on visiting throughout the years. Scott also talked about his trip in 2025 when he went visited for the first time.
Prost!