Episode 106: Insurance with Impact - Cathy Hiscott on Leadership, Legacy, and Closing the Protection Gap

How do you build a career—and a company—around one simple belief: we deliver money when it’s needed most?

In this powerful episode, Cathy Hiscott, President & CEO of PPI, shares her journey from rural Ontario beginnings to leading one of Canada’s most respected insurance organizations. From her father’s stroke to her first client claim at age 39, Cathy has seen firsthand how life insurance can change lives—and why the industry’s purpose has never been more urgent.

She joins hosts Reh Bhanji and David Lee to discuss the future of financial protection, the importance of mentorship, and how technology and leadership can help close Canada’s growing insurance gap.

In this episode, you’ll hear:

• ​Why Cathy believes insurance is more than a product—it’s a promise
• ​What’s driving the decline in life insurance ownership across Canada
• ​How innovation and process are empowering advisors to better serve clients
• ​The leadership lessons that shaped her approach to purpose and growth

For advisors, leaders, and anyone passionate about protecting families, this episode is a reminder that impact starts with intention.

Disclaimer:

The views and opinions expressed by guests on this podcast are solely their own and do not necessarily reflect those of Desjardins, its affiliates, or partners. References made to books, public figures, or concepts are for informational and inspirational purposes only.

Desjardins is not affiliated with, endorsed by, or sponsored by any of the individuals or organizations mentioned unless explicitly stated. All trademarks and intellectual property referenced remain the property of their respective owners.