Episode 105: Mind Over Money - Wendy Brookhouse and Brent Swatuk on Strategy, Systems, and Scaling with Purpose

What does it take to build a business that’s not just successful—but sustainable, intentional, and designed to grow with you?

In this episode of Discovery Series: Unplugged, Wendy Brookhouse, CEO and Chief Strategist at Black Star Wealth, joins Brent Swatuk, Regional Vice President of Sales for Desjardins Financial Security Independent Network (Ontario, Atlantic, and Western Canada), to explore how mindset and structure shape success.

Wendy shares how her mother’s resilience influenced her relationship with money and inspired her to create The Business Value Amplifier™—a framework that helps business owners and advisors productize, systematize, and scale their work. Together, Wendy and Brent unpack how emotions, habits, and financial behavior intersect—and how clarity and process create freedom.

In this episode, you’ll hear:

• ​How to scale your business through productization and process
• ​Why mindset—not marketing—is the foundation of growth
• ​How to uncover the “money stories” that drive client decisions
• ​Why clarity, consistency, and courage define sustainable success

For advisors and entrepreneurs, this conversation is a reminder that when you shift your mindset, you shift your outcomes.

Disclaimer:

The views and opinions expressed by guests on this podcast are solely their own and do not necessarily reflect those of Desjardins, its affiliates, or partners. References made to books, public figures, or concepts are for informational and inspirational purposes only.

Desjardins is not affiliated with, endorsed by, or sponsored by any of the individuals or organizations mentioned unless explicitly stated. All trademarks and intellectual property referenced remain the property of their respective owners.