Episode 103: Three Common Mistakes Writers Make About Their Audience

In this episode, we’re going deeper into understanding our audience by looking at the three most common mistakes writers make when defining who they're writing for—and how to fix them. Whether you're writing for fun or aiming to publish, getting clarity on your audience is key to writing content that resonates and serves well.

What You'll Learn:

* Why being too vague about your audience actually limits your impact

* How narrowing your audience can actually deepen your message and reach

* How to identify and address your reader's felt needs (and what that even means!)

* The importance of your tone—and how to come across as a relatable guide rather than a distant expert

* A simple SEO tip to make your writing more findable online

Resources Mentioned:

* Simple SEO for Christian Writers by Jana Carlson

* Sign up for Pen Points – a weekly email for Christian writers with reflection questions, tips, and encouragement

The Purposeful Pen is a weekly podcast for Christian writers designed to help you build a writing life with eternal impact. Each week you’ll hear practical tips and Biblical truth on topics such as improving your writing, honing your message, and managing your time. I always respond to listener emails and I’d love to hear from you! [e-mail]

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