Episode 103 - The Blue Ocean Battle Plan

Are you sick of battling competitors for the same shrinking slice of customers with outdated tactics?

In this game-changing episode of The Accidental Business Owner Podcast, I reveal the "Blue Ocean Battle Plan" – a military-grade strategy to carve uncontested market space, drawn straight from my British Army experience where hesitation meant defeat.

Most UK SMEs waste years in "red oceans" of bloody price wars and copycat moves. Through My TrueNORTH's #ADDAZERO audits of 100,000+ businesses, I've seen the pattern: reactive owners hit revenue ceilings while agile leaders create blue oceans – demand without competition. This solo masterclass equips you to lead, not follow.

Battlefield lessons refined for 2025 SME realities:

• Contact & Assess: Spot market gaps fast. Example: While rivals fought high street retail, blue ocean players built subscription e-commerce empires during lockdowns.

• Contingency Blueprints: Pre-build 3 pivots per revenue stream. Brexit proved it – prepared firms gained 25% market share.

• Positioning Dominance: Don't compete – redefine the game. #ADDAZERO clients shifted from "local plumber" to "smart home retrofit specialist," tripling margins.

• Rapid Deployment: Systems ready at a moment's notice. Military OODA loop (Observe, Orient, Decide, Act) compresses your response time to outpace rivals.

Real results: Client trapped at £900K in saturated fitness coaching created corporate wellness niches – £2.8M, 40% margins, no direct competition.

Escape reaction mode forever:

• Creates Pricing Power: Uncontested space means premium pricing without pushback.

• Attracts Ideal Clients: Pull strategy beats endless hunting – inbound leads convert 3x higher.

• Future-Proof Growth: Adapt to AI, regulation, recessions while others scramble.

• Maximises Exit Multiples: Buyers pay 4-7x for unique positions vs. commodity 1-2x.

• Frees Your Time: Strategic leadership over ops grind – cycle those epic rides.

Perfect for accidental owners at £500K-£5M: stale offers, commoditised markets, growth stalls.

• Run Blue Ocean Audit: Map competitors vs. your unique value canvas – 20 minutes.

• Build 3 Contingencies: Revenue killers covered before they strike.

• Redefine Your Battlefield: One positioning shift adds the first zero.

• OODA Stress Test: Quarterly drills – agility score jumps 50%.

• **#ADDAZERO IntegrationBlue Ocean + Freedom Audit = unstoppable scale.

Stop fighting. Start creating.

Listen Now:
Spotify | Apple Podcasts | Podbean.

✨ Free #ADDAZERO Scaleup Audit: MyTrueNORTH.club/bsu.
🔔 YouTube Subscribe: @MyTrueNORTHUK.

Connect: LinkedIn | Website | Instagram.

About My TrueNORTH: Jay Allen – 2x Global Entrepreneur Award winner, ex-Army medic, scale mentor. Mission: 1M owners add a zero ethically via #ADDAZERO.

Military Precision Meets Business Strategy - Why Blue Oceans Drive Ethical Scale - What You'll Deploy Immediately