Episode 102 - Blue Ocean Strategy (Part 2): The Four Actions Framework

How do you systematically create a new value curve for your industry? In part two of our deep dive into Blue Ocean Strategy, we explore the practical engine of value innovation: the Four Actions Framework. Our hosts unpack the four key questions leaders must ask to reconstruct buyer value: Which factors that the industry takes for granted should be Eliminated? Which factors should be Reduced well below the industry standard? Which factors should be Raised well above the industry standard? And which factors should be Created that the industry has never offered? This is a tactical guide to making the competition irrelevant.