Episode 10: Internet Culture and its Influence on Ads with Taylor Lorenz

On episode 10 we catch up with The New York Times' Taylor Lorenz who is working on a book entitled: Extremely Online: Gen Z, the Rise of Influencers, and the Creation of a New American Dream.

For the Times, Lorenz works as a culture and technology reporter, covering trends in social media and the internet habits of young people. According to The Caret, her reporting is consumed frequently by "Silicon Valley venture capitalists, marketers and...anyone curious about how the internet is shaping the ways in which humans express themselves and communicate."

We think you'll enjoy this interview if you love all things Gen Z media planning.

Also we look at some great insights on "The Self Care Enthusiast" and the "Empowered Activist" and present our "Trends with Benefits."

The Download is brought to you by Microsoft Advertising. Great relationships start here. Learn more at MicrosoftAdvertising(dot)com.

The Download is also brought to you by Shure Microphones. Shure. Makers of the microphone you've already heard. The SHure SM7B is the essential microphone for audio creators. We're proud users of that model to make this podcast. Shure. The first choice for voice. Find your microphone at Shure(dot)com.

#msftads #microsoft #microsoftadvertising #shure