Episode 10: 10 Lessons From 12 Years in Marketing

Last week was a week of anniversaries... I turned a year older and Zach celebrated his 7th year in nonprofit marketing. Collectively, we have both worked 12 years in the nonprofit & marketing technology space and while we don't have any gray hair (yet)—we have learned a lot from our diverse experiences and want to share them with you. In honor of the 10th Novus Show episode, we decided to record the 10 lessons learned from our 12 years in nonprofit marketing—and how you can apply them to your nonprofit. Here are 3 spicy lessons from today's episode: Lesson #4 — Create SEO Optimized Evergreen Digital Content Instead of Relying on Direct Mail  Lesson #5 — Stop Emphasizing Omni-Channel Marketing Lesson #8 — Don't Underestimate the Power of Product & the Importance of Brand Whether you have been in the nonprofit space for 30 years or are just getting started, we think there is something here for you...