Episode 1. The Customer Journey in Retail

Today's retail customer wants to interact with a brand whenever they want, however they want and wherever they happen to be. This multi-channel shopping world presents challenges for today's retailers aiming to provide the experiences that earn the right to be a customers' first choice. 

Cisco retail subject matter experts, Bill Farnsworth and Mark Scanlan discuss how technology plays a vital role in today's retail customer journey and provide insights into how retailers can  leverage technology's capabilities to enhance customer experiences.