Episode 1: Is Gatorade Beatable?

In the February 1, 2023 issue of Beverage Digest, we wrote about Powerade and its plans to challenge Gatorade’s long-standing supremacy. But this is no longer a two-horse race. Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss the sports drink category's past, present and future.

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Very interesting

Wonderful delivery by two very knowledgeable and interesting people who obviously know the industry inside out. I was amazed at what I learned about sports drinks.