Episode 1: Hermès

Hermès is not just a luxury brand; it is a masterclass in patience, control, and long-term value creation.

In this episode, we unpack the nearly 200-year history of Hermès, from Thierry Hermès’ 19th-century saddle workshop in Paris to one of the most powerful and profitable luxury houses in the world. We explore how Hermès evolved without losing its identity, why icons like the Kelly and Birkin bags were never designed to be status symbols, and how craftsmanship, not marketing, became its greatest competitive advantage.

We also dive into the realities behind Hermès exclusivity: how the so-called “Hermès game” works, why sales associates don’t earn commission, how pricing and scarcity shape demand, and why collectors, from celebrities to ultra-high-net-worth individuals, treat Hermès bags as cultural assets. Finally, we examine the company’s IPO, its clash with LVMH, global markets, financial performance, and the controversies that continue to follow the brand.

This episode is about more than handbags. It’s about how discipline, restraint, and long-term thinking can build an institution that outlasts trends and competitors.

🎧 Listen now, stay curious, and don’t forget to subscribe for new episodes every Tuesday!

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