Episode 034 - Neuromarketing Principles in VO Marketing

Welcome to the VoiceMe Podcast – information and advice on the world of voiceover, presented by VoiceMe.co.za – the South African search directory for voice artists and related services. I’m Andrew Sutherland, founder of VoiceMe.co.za, and in this episode I want to explore something a bit brainy but very useful: neuromarketing principles and how we can apply them to voiceover marketing right here in South Africa.

Topics in this episode:

• Neuromarketing Principles in VO Marketing

• ✅ 𝗙𝗿𝗮𝗺𝗶𝗻𝗴 𝗘𝗳𝗳𝗲𝗰𝘁: Make your rates and services appear to be a plus for your clients.
• ✅ 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝗹𝗹𝘂𝘀𝗶𝗼𝗻: Show the prices in the smallest amounts possible.
• ✅ 𝗥𝘂𝗹𝗲 𝗼𝗳 𝟯: Provide clear service packages to assist the decision-making process.
• ✅ 𝗜𝗞𝗘𝗔 𝗘𝗳𝗳𝗲𝗰𝘁: Get your clients involved in the process so that they appreciate what you do even more.
• ✅ 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗙𝗿𝗲𝗲: Use free services as a way of converting leads to paying clients.
• ✅ 𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗘𝗳𝗳𝗲𝗰𝘁: Make your standard rate look like a steal.
• ✅ 𝗣𝗮𝗿𝗮𝗱𝗼𝘅 𝗼𝗳 𝗖𝗵𝗼𝗶𝗰𝗲: Don’t offer too many choices with your products or services to avoid confusing your customers.

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