Ep.9 Building Communities, Mastering Retention, and Leveraging New Tech in eCommerce with Pete Gardner & Adam Pearce from Blend Commerce

Show Notes:

In this episode of In Reviews We Trust, Callum McKeefery hosts Pete Gardner and Adam Pearce, the founders of Blend Commerce and the creators of Flame. Together, they delve into the evolving landscape of eCommerce, the rise of retention strategies, and the importance of community building for agencies and tech partners alike.

Key Discussion Points:

• The origins and mission behind Blend Commerce and Flame, a conferencing solution aimed at bringing together app developers, agencies, and tech partners.
• How Blend Commerce is navigating changes in client demands, with a focus on retention and lifetime value rather than just acquisition.
• The rise of personalized customer experiences and the importance of tools like Penny Black for personalizing packaging.
• The impact of the tech downturn on SaaS solutions and how agencies are adapting to the changing talent landscape.
• Community building as a cornerstone of success and how Flame is fostering genuine, collaborative relationships across the eCommerce ecosystem.
• Insights on brands making waves in the eCommerce space, like Surreal and Midday Squares.
• Recommendations for must-have apps like VideoWise for shoppable video content and Blueprint for simplifying subscription management.

Links and Resources:

• Pete Gardner on LinkedIn
• Adam Pearce on LinkedIn
• Blend Commerce
• Tools Mentioned: Klaviyo, Gorgias, VideoWise, Blueprint
• Callum’s LinkedIn: Callum McKeefery