Ep.4 Understanding the Chinese youth traveler, with Glen Fu of 54traveler

In the September episode of The Chinese Tourism Podcast, host William Ace Rowles is joined by Glen Fu, co-founder of 54traveler (稻草人旅行), one of China’s leading youth travel tour operators. Glen discusses how he founded his company, their customer base and travel style, and how they have had to adapt the business in 2020. The deep dive for this month is focused on Chinese Gen-Z and millennial travelers, looking at this demographic and the characteristics and trends that define them.