Ep4: Go Solo To Show Expertise

Interviews are great, but when you're using a podcast as your service business's content marketing machine you need to show off your business's best asset: you. Join your host Zach Armstrong of Rooster High Productions as you review the communications best practices that point toward solo episodes as the way to build your credibility with an audience.

Read more on the Rooster High Productions website.
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• (00:00) - Ep.4: Go Solo To Show Expertise
• (00:12) - Introduction
• (00:56) - Your Expertise Is A Differentiator In Content
• (03:24) - The Medium Is The Message
• (05:19) - Show, Don't Tell
• (07:05) - Structure Your Solo Episodes Well
• (09:41) - Car Mechanics with Podcasts
• (11:06) - Outro