Ep39. The Truth About “High Protein” Bars (You’re Being Misled)

Protein bars are everywhere — and most of them are lying to you.

Just because something says “high protein”, “20% protein” or “25% protein” doesn’t mean it’s actually a good protein source for your goals.

In this video, I break down:

• What “high protein” claims really mean in Australia & NZ

• How food labels mislead you

• Why “25% protein” doesn’t mean what you think

• How to calculate protein efficiency in seconds

• Why size and calorie density matter

• What makes a protein source high quality

• Real supermarket bar comparisons

I’ll show you exactly how to tell if a protein bar is:

✔ Actually helping your protein goals

✔ Filling

✔ Efficient for its calories

✔ Or just clever marketing

This isn’t about demonising foods — it’s about making informed choices.

If you’ve ever stood in the protein bar aisle confused… this video is for you.

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Disclaimer: The Live Stronger with Sami podcast is not a substitute for a health professional's individualised advice. The advice given is general in nature and should not be used to treat any medical conditions, illnesses or injuries. Please consult your medical professional before implementing any of the advice discussed in this episode.