Ep37: Accelerating Access: Advocacy and Policy in Focused Ultrasound

In this episode of Curing with Sound, we speak with Patrick Hope, Executive Director of AdvaMed's Medical Imaging Division, about the critical but often unseen world of medical technology policy and advocacy that makes innovative treatments like focused ultrasound accessible to patients. Patrick shares how AdvaMed, an advocacy organization for the med tech industry, collaborates on initiatives to increase awareness among policymakers, improve reimbursement, and champion legislation that accelerates patient access to lifesaving innovations. Discussion highlights:

• Breakthrough Policy Initiative: Hear about upcoming legislation that could transform how focused ultrasound and other technologies reach patients by eliminating the lengthy CMS reimbursement process, and providing 4-5 years of Medicare coverage for breakthrough medical devices immediately after FDA approval.
• Patient-Centered Advocacy Strategy: Learn about AdvaMed's unique "Right Scan, Right Time" campaign, which has over 30,000 patient advocates, and its powerful Capitol Hill fly-in events, where patients, providers, and companies work together to share compelling stories with lawmakers. These include dramatic before-and-after videos that show the life-changing impact of treatments like focused ultrasound for essential tremor.

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