Ep201: Lead, Close, Build, Repeat with Brandon Fuchs

Books work best when they become a bridge—not just a billboard. In this episode of The Book More Show, I talked with Brandon Fuchs, a coach and strategist helping service providers position themselves as thought leaders through books and digital platforms. Brandon shared how he’s combining books with AI and systems thinking to better serve his clients. We talked about how Brandon uses books not only to clarify his own ideas, but also to guide client journeys—from awareness to action. He walked through how he's integrating ChatGPT to create more personalized coaching experiences and how a book fits into that scalable model. We also explored the value of owning your own media ecosystem, rather than relying entirely on third-party platforms. Throughout the conversation, Brandon outlined the shift from one-on-one consulting to building a leveraged offer supported by content, automation, and community. His book plays a central role in that evolution—not as a static product, but as a dynamic tool that feeds conversation, credibility, and client progression.

SHOW HIGHLIGHTS

• In this episode, I explore the journey of Brandon Fuchs, the founder of Elite Builder Society, as he transitions from a construction career to coaching contractors across North America.
• Brandon discusses how AI tools like ChatGPT are reshaping the construction industry by enhancing problem-solving and streamlining administrative tasks, offering contractors a competitive edge.
• Through a compelling case study, I learn about a CEO who leveraged AI and strategic hires to expand his business to $10 million, showcasing the potential of AI in business growth.
• Brandon shares insights on how traditional skills can evolve into innovative coaching practices that blend seamlessly with modern technologies.
• We delve into the challenges contractors face when transitioning to business owners, and how interactive tools and AI-powered resources can support their entrepreneurial journey.
• There's a focus on leveraging AI for business efficiency, using AI tools for tasks like SOP creation, and emphasizing incremental improvements inspired by the book "Atomic Habits."
• We wrap up with exciting developments like launching a new podcast, releasing a book, and plans for revisiting these advancements in the near future to share learnings and progress.

Show notes & video: 90minutebooks.com/podcast/201 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Brandon Fuchs: Website: Elite Buider Society LinkedIn: Brandon Fuchs

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