Ep.121 They Told Me to Tone It Down… Again.

This week, I’m pulling back the curtain on a conversation that hit a nerve:

I was told by my marketing team to look “less fit” in my ads—because apparently, women won’t buy from someone who looks too healthy or confident.

Is that true?
And if so, what does it say about how we see other women—and ourselves?

In this episode, I’m unpacking why we’re conditioned to shrink, why we choose “safe” over “effective,” and what it really takes to stop apologizing for being too much.

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