Ep107: Building Smarter Brokerages With AI and Systems
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Ep107: Building Smarter Brokerages With AI and Systems
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In this episode, I speak with Jessica Souza, broker and co-owner of Paradise Exclusive Real Estate in Southwest Florida, about how brokerages can use AI to support agents, improve productivity, and create real competitive advantages. Jessica shares practical examples including custom GPT knowledge bases, community-specific AI tools, agent training, and how AI acts as a workflow multiplier rather than a shortcut. The conversation also covers leadership, delegation, and building systems that help agents focus on serving clients.
Guest: Jessica Souza
Facebook - https://www.facebook.com/movingwithjess
LinkedIn - https://www.linkedin.com/in/movingwithjess
Instagram - https://www.instagram.com/movingwithjess
The Agent Playbook written by Jessica - https://a.co/d/d5MJ5ng
Host: Rajeev Sajja
Website: http://www.realestateaiflash.com
Facebook: https://www.facebook.com/rsajja
Instagram: http://www.instagram.com/rajeev_sajja
LinkedIn: http://www.linkedIn.com/in/rsajja
Resources:
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