Ep01 | Apple - 1984

Welcome to Advertising Archives. In our inaugural episode, we travel back to the 1984 Super Bowl, a moment that shattered the rules of advertising forever. Before Apple’s legendary ‘1984’ commercial, television ads were a predictable landscape of cheerful jingles and cloying sales pitches. Then came the hammer.
Join host Fabrizio Caperna as he dissects the masterpiece directed by Ridley Scott and envisioned by Steve Jobs. We’ll explore the audacious strategy that declared war on IBM, the high-stakes production, and the cultural shockwave it sent across the globe. This wasn't just an ad; it was a manifesto that transformed a computer brand into a symbol of rebellion. It's time to decode the legend

https://youtu.be/L9GJchOQss8?si=W88_MDS1mhmBosYf

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This episode includes AI-generated content.