Ep. 99: Josh Christensen, Mercato Partners | Building Billion-Dollar Ecosystems as a Minority Investor

Josh Christensen, Director at Mercato Partners, shares how minority growth investors can turn ecosystem-building into a true competitive advantage—without taking control or over-engineering outcomes. Drawing on his experience scaling Mercato’s playbook across non-coastal markets, Josh breaks down what it takes to embed sales, marketing, and human capital excellence from first touch through IPO, and how to focus resources where they actually accelerate 100%+ growth.

Tune in to learn how to balance internal expertise with external networks, measure impact credibly for founders and LPs, and make community events deliver commercial results today. Whether you’re refining your growth model or building one from scratch, Josh’s perspective offers a playbook for making value creation more genuine, measurable, and fund-defining.

Learn why authentic relationship-building drives stronger deal flow and portfolio performance, how community initiatives can surface the best opportunities ahead of a fundraise, and what it takes to measure value creation beyond capital returns.