Ep 98 - Randy Dorn - Lessons from a Rebrand

What happens when a 120-year-old community bank decides to take a bold leap forward? Randy Dorn, President of My Kind of Bank (formerly First National Bank of Henning), joins Chris and Dan to share the story behind their rebrand — from internal debates to a powerful cultural transformation that united staff and energized customers.

Randy reveals how a name change became more than a marketing move — it became a statement of purpose. This episode dives deep into how community banks can modernize without losing their soul, and how to turn a rebrand into a growth engine that drives engagement, loyalty, and pride.

Main Topics Covered:

• Why "doing nothing" is riskier than rebranding

• How My Kind of Bank turned a marketing idea into a brand identity

• The internal culture shift that made the brand stick

• Turning employees into local heroes (and why it works better than celebrity ads)

• Using digital marketing, SEO audits, and referral programs to turn a new brand into measurable growth

• How to approach board conversations about risk, tradition, and change

Resources & Links Mentioned:

• Randy's email: [e-mail]

• My Kind of Bank: mykindofbank.com

• Website: bankmarketingshow.com

• Sign up for our newsletter: bankmarketingminute.com

• Contact Chris and Dan: [e-mail]