Ep. 95 - Your Crisis Is Your Opportunity: Sven Masterson

Welcome to the show.

I had a profound conversation with Sven Masterson from Pennsylvania - an "accidental men's midlife coach" and author who completely transformed his understanding of masculinity and marriage. Sandra Norris connected us, and I can see why - this man gets what real men's work looks like.

Key Points:

• At 51, Sven followed the "script" - husband, father of six, entrepreneur - but was miserable, especially in his marriage
• Initially thought he had a "wife problem" until discovering he had a "me problem" - lacking empathy and compassion
• Found a coach online who offered free conversations, joined men's groups, went to a retreat in Mexico with strangers
• Now dedicates 1000+ hours annually to coaching men worldwide through conversations and community
• Writes books and runs cohorts because the men he works with are "conscientious, thoughtful, intelligent" - they read books and take action

The Vulnerable Moment: Sven shared publicly wanting his wife to "die in her sleep" during his darkest period - with her sitting beside him. That honesty connected with countless men struggling with similar thoughts.

Men's Work Reality: Real men's groups aren't about tearing down women or being "feral" - they're spaces where men can be creative, intuitive, empathetic, supportive, and industrious. When quality men gather, they echo and confirm the best in each other.

The Power of Story: We all think we're alone in our struggles - "I'm 50, why don't I have this figured out?" But when you tell your truth, you realize there are others just like you in 8 billion people.

The ONE Thing: Your value and worth is intrinsic - you're born perfect in that regard. Let go of the idea that your worth comes from performance or roles, because inevitably those roles end. That's when real vitality begins.

Connect with Sven:

https://svenmasterson.com

Connect with Steve: (Cohort program)

https://sawrightcoaching.com/12wyc