Ep 94: Scaling a CRO Agency by Becoming Human Obsessed | with Anthony Morgan

Summary:

In this episode of the Agency Uplift Podcast, I sit down with Anthony Morgan, Founder & CEO of Enavi, to unpack what it really takes to scale a CRO agency intentionally. Anthony shares his journey from in house eCommerce roles to building a human obsessed CRO agency, why Enavi focuses on $10M+ Shopify brands, and the hard lesson that changed everything: founders must prioritize growth or risk stalling their agency. The conversation dives deep into client experience, positioning, partnerships, and the mindset shifts required to scale sustainably.

Takeaways:

• CRO success starts with understanding human behavior, not just data
  
  
• Founder time allocation directly impacts agency growth
  
  
• Client experience is a competitive advantage, not a “nice to have”
  
  
• Niching down increases clarity, ROI, and positioning
  
  
• Partnerships are one of the most effective growth levers for agencies

Check out Anthony's agency here:
Enavi

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