Ep 91: The Agency Playbook for AI Powered Client Call Coaching

Summary:

In this solo episode, Sean Lang explains why most agencies are wasting valuable client intelligence by not transcribing and analyzing client calls. He walks through a practical system using AI transcription and a custom GPT to turn every client conversation into actionable coaching, churn prevention, and upsell opportunities.

Takeaways:

• Client calls contain churn and upsell signals most agencies ignore
  
  
• Transcripts create retained institutional knowledge
  
  
• AI can objectively coach account managers
  
  
• Leadership clarity matters more than perfect performance
  
  
• Weak calls erode trust faster than bad results
  
  
• Call analysis must be operationalized to matter

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