Ep. 89: TL;DL - Marketing, Motherhood, and the Messy Middle with Perry Sheraw

Summary:

This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Perry Sheraw, managing partner of Duma Marketing. Perry shares how her journalism background shaped her philosophy that marketing success comes from remembering you are talking to actual humans. She explains why tying marketing metrics to revenue attribution is what separates good campaigns from great ones. Most importantly, she reveals how letting go of perfectionism and separating her identity from execution allowed her to build a thriving remote business from St. Croix while supporting her daughter's international sailing career.

Show Notes:

01:42 It's About the Conversation

02:45 Tie It to Revenue

03:48 Identity Beyond the Send Button

05:20 Final Thoughts