Ep 88: Stop Overthinking Content: Your Sales Calls Are Your Strategy | with Justin Vajko of Dialog Video Marketing

Summary:

Justin Vajko, founder of Dialog Video Marketing, shares how he spotted a pattern in client success, turned it into a productized agency model, and now helps founders consistently publish high-impact videos on LinkedIn. He reveals lessons learned from freelancing, building a team, structuring retainers, and using systems to overcome weaknesses. Justin also breaks down how any agency owner can begin creating video content today using only their phone and existing Zoom calls.

Takeaways:

• Showing up on video massively increases content engagement.
  
  
• Retainers solve consistency, one-offs don’t.
  
  
• Productized services scale better than custom projects.
  
  
• Record your sales calls via phone for instant content ideas.
  
  
• Your niche can be defined by your deliverable, not your industry.
  
  
• Hiring requires testing for ownership, not promises.
  
  
• Systems can compensate for missing detail-oriented strengths.

Check out Justin's agency here:

Dialog Video Marketing

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