Ep. 85 The Evolving Game of E-Commerce: Adapt or Fall Behind with Jonathan Silverstein

Show Notes:

In this episode of Business Growth Spotlight, host Heidi Schalk speaks with Jonathan Silverstein, founder of Mobile1st, about the critical role of website optimization and data analytics in accelerating business growth. Jonathan delves into the challenges businesses face in today’s fast-changing digital marketing environment, offering practical insights on how to effectively engage decision-makers and increase revenue per visitor.

The discussion explores the importance of continuous optimization in e-commerce, the need for data-driven decision-making, and strategies for staying competitive by aligning with evolving customer expectations. The episode underscores that success in digital marketing requires adaptability, insight, and relentless pursuit of improvement.

Bio:

I help digital-first brands turn underperforming product experiences into high-performing growth engines.

As Co-Founder of Mobile1st, I lead a team of Digital Product Growth experts who drive profit through precision. We act as an embedded team, harnessing Business Intelligence, Customer Data Analytics, User Research, and Data-Driven Experimentation, to continually optimize your digital experience and unlock perpetual RPV growth.

The best part? We deliver outsized impact for the cost of roughly one FTE, often showing 10x ROI with minimal demands on your internal team.

We prioritize. We test. We implement winning variations.

And we show our work in the data.

We're a good fit if you're:

-A $10M–$100M eCommerce or specialty retail brand with a strong online sales channel

-A CMO, Head of Growth, or Director of eCom focused on profitable, scalable growth

-Short on in-house UX/analytics/experimentation firepower, but long on ambition

-Ready to optimize your site as a high-performing asset, not just a digital brochure

-Interested in measurable growth, not guesswork

I started on Wall Street, but found my calling in strategy and marketing. I’ve led brand strategy and client service for icons like Time Inc, AT&T, DreamWorks, and Southwest Airlines at top agencies including J. Walter Thompson, Deutsch, Inc, and GSD&M.

After selling my first agency (Greatest Common Factory), I went on to lead five digital media brands at Media General and Nexstar, where I fell in love with data-driven ROI. That passion led me to co-found Mobile1st in 2017.

I'm a disciple of Purpose-Based Branding (inspired by Jim Collins, Simon Sinek, Seth Godin) and believe clarity of purpose is the greatest growth engine.

Proud husband, father of two brilliant daughters, and forever student of what makes brands and people grow.

To connect with our guest, click on the links below:

LinkedIn: www.linkedin.com/in/jonathanasilverstein

Website: mobile1st.com

Email: [e-mail]

Connect with me:

Spotlight to Scale: Spotlight to Scale Blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/