Ep. 83 Alejandro Rivas-Micoud on UX, Culture, and Competing in a Crowded Market

In this episode of Business Growth Spotlight, we sit down with Alejandro Rivas-Micoud, CEO of Userlytics Corporation, for a powerful conversation about why user experience (UX) is no longer optional—it's mission-critical.

Alejandro breaks down the evolution of usability testing, from manual processes to today’s cutting-edge, AI-driven research tools. He shares how companies that truly listen to their users gain a serious edge—and how continuous testing fuels smarter decisions and stronger products.

Beyond UX, Alejandro opens up about his own entrepreneurial path, including the hurdles of growing a tech company, the importance of building a strong internal culture, and how to stand out in a saturated market.

We also explore what’s ahead for Userlytics: expanding accessibility testing and pushing the boundaries of AI-powered research to uncover deeper user insights.

Whether you're a founder, product leader, or just obsessed with building better experiences—this episode is packed with practical strategies and inspiration.

Bio*

As CEO of Userlytics, Alejandro Rivas-Micoud relies on his extensive high technology, research and testing experience to bring the company to the forefront of qualitative user experience research.

He began his career designing and implementing the testing procedures for nuclear power reactor safety systems, for the US Navy, Bechtel Power Corporation, and the Cleveland Electric Power Company.

After completing his MBA at INSEAD, in Europe, Rivas-Micoud worked as a CEO in the telecommunications market research field in Japan. He led a team of French, Japanese, and US market researchers and consultants assisting major telecommunication firms in strategic product management.

After Japan, Rivas-Micoud began a series of entrepreneurial ventures in Europe in the software, telecommunications and SaaS fields, including the launch of Aló Communications, and Clearwire Spain, a wireless telecommunications operator, which were sold to Clearwire Communications in 2006.

Alejandro joined YPO (Young Presidents Organization) in 2004 and WPO (World Presidents Organization) in 2011, and is the founder of the Personal Board of Directors Programs of Silicon Valley and Madrid.

To connect with our guest, click on the links below:

LinkedIn: https://www.linkedin.com/company/userlytics-corporation/

Instagram: https://www.instagram.com/userlyticscorporation/?hl=en

Facebook: https://www.facebook.com/userlytics/ https://x.com/userlytics

Website: www.userlytics.com

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LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/