Ep. 81 - AI-Powered Legal Testing Revolution || After the Crash Podcast

In this episode of After the Crash, David sits down with Jonathan Brickman, Chief Revenue Officer of EmotionTrac, to discuss how facial recognition technology and AI-powered jury research are changing the legal landscape. Brickman explains how their platform uses facial coding to capture authentic emotional responses from panels of 100+ people, giving lawyers unprecedented insight into how their case stories will resonate before they ever step foot in a courtroom.

David shares powerful examples from his own practice, including how he used EmotionTrac to shift liability away from an uninsured pickup truck driver to property owners in a catastrophic crash case. He also reveals his firm's aggressive investment in AI technology, including hiring a dedicated software engineer and developing proprietary truck tracking systems.

👉 Key takeaway: The future of legal practice isn't about replacing lawyers with technology—it's about using AI and advanced research tools to work smarter, handle cases more efficiently, and deliver better outcomes for clients.

—

00:00 – Introduction to Jonathan Brickman & EmotionTrac
01:37 – What Is EmotionTrac & How It Works
03:37 – Why Early Case Development Matters for Trial Lawyers
05:26 – How EmotionTrac Complements Traditional Focus Groups
07:03 – The Platform Process: From Case Story to Panel Results
09:18 – Panel Selection & Geographic Targeting Capabilities
14:00 – Real Case Example: Ice Cream Store Truck Crash
20:22 – Multi-Venue Testing: Georgia vs Iowa Jury Pools
24:14 – Using EmotionTrac for Marketing & Website Testing
26:11 – David Craig's AI Implementation Strategy at CKF
31:00 – AI Tools for Medical Records & Discovery Review
36:00 – Survey Juror: New Self-Service Testing Platform
38:15 – Jonathan Brickman's Background & Career Path
40:37 – Final Thoughts on Legal Technology Innovation

—

If you or someone you know has been involved in a truck crash, don’t wait.

Visit https://ckflaw.com or call 1-800-ASK-DAVID for experienced legal help.

—

Why Listen to After the Crash?

Navigating the aftermath of a trucking accident can feel overwhelming, but you don’t have to face it alone. This podcast is designed to educate and empower victims and their families, helping you make informed decisions about your future.

—

Learn About the Firm:

At Craig, Kelley & Faultless, LLC, we’ve dedicated over 30 years to fighting for trucking accident victims. From preserving evidence to holding negligent trucking companies accountable, our mission is to protect your rights and secure the justice you deserve.

—

Download Semitruck Wreck for FREE:

https://www.ckflaw.com/truck-accident-ebook/

Follow Us on Socials:

Website: https://www.ckflaw.com

Facebook: https://www.facebook.com/ckflaw

LinkedIn: https://www.linkedin.com/company/craig-kelley-&-faultless-attorneys-at-law

Contact Us:

Email: [e-mail]

Phone: 1-800-ASK-DAVID

#TruckingAccidents #TruckAccidentLawyer #AfterTheCrash #TrialLawyers #PersonalInjuryLawyer