Ep 78 - Carrie-Lynn Rodenberg | Social Media Is TERRIBLE For You, But You Need It To Grow

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Carrie-Lynn Rodenberg is the founder of Turnkey Marketing. Carrie-Lynn explains how her team uses advanced, but fully legal, geo-targeted digital marketing to help auto repair shops reach customers right when they need services. Together, they reflect on the challenges and responsibilities that come with rapid business growth, especially as Carrie-Lynn balances running a large team and raising a family. Finally, they share honest confessions about time management, the dangers of distractions (like doomscrolling), and the evolving role of a business leader.

Timestamps:
00:00 Kicking off with shock collars for kids and hidden fences
01:02 The power of geo-targeted marketing and “Big Brother” advertising
03:33 Is hyper-targeted marketing actually legal? Carrie-Lynn explains
05:14 Shop owner confessions: When your marketing team knows you better than you know yourself
07:48 Growing the team: Challenges of explosive business growth
09:58 Parenting confessions: Having 3 kids in under 4 years
10:59 Letting go: Why shop kids don’t need to be bubble wrapped
12:03 Childhood nostalgia: Drinking from the hose and living to tell the tale
14:16 The emotional cost of success: Stepping up and supporting your team
17:01 How to keep evolving as a leader—and why it matters
18:00 Structuring your goals (without losing your mind)
20:05 When shiny objects (like podcasts) derail your business
21:26 The trap of doom scrolling and living with intention
24:11 Building real connections versus losing time on social media
25:06 Next-level onboarding: How Turnkey Marketing works with new shops
28:04 Shop marketing myths: Grocery store receipts and bus benches? No thanks!