Ep 7 - Marketing Magic - Launch Strategies for Digital Success (Part 2)

 Well, then hello again, and welcome back to Digitally Done. I am one of your three fabulous hosts, Lizzie. And today we also have the excellent humans known as Lunchtime Snack Sam Winch and the amazing Nikki Cali. Hello, ladies. Hello. I had to laugh, Lizzie, in our transcription for a previous episode. I saw Ashley called me a Sam Winch and I laughed. Got to love AI translating into what everyone called it anyway. No, admittedly, I didn't get it until I heard it like strung together. Went, Oh, I understand now. No, that, I mean, a lot of people don't get it until you hit the one who does. And I was trying to book an appointment at a bank one time and I was like Sam Winch, they're like Sam Winch. And I'm like, Oh, it's wonderful. The quirks of life are spectacular. And you know what else is spectacular? My favorite topic of all, we're back, we're back in the room. We're talking about marketing again. Oh, this is like Christmas come early for me. So hooray. Lucky. You two get to listen to me rabbit on a bit. Anybody else like marketing or just me? Okay. I know I should like marketing. Does that count? I do like marketing. I love what marketing does. I love what marketing does. And I think part of what we're going to talk about today, hopefully is like having a good plan for what you're actually doing and not just making a thing and flopping it out into the world. Which I have even in the past had a, had a habit of doing as well. So no, this marketing talk is Well timed, Miss Lizzie, well timed. Yeah, we kind of need to have this conversation because we do, like, the reality is is that so, so, so many of us, and I'm sure each of us included at any point in our earlier days, have got, oh, I've got a thing, I'm going to make the thing, and then it's going to sell, and Kind of the entirety of the plan, but unfortunately that's, it maybe did work back in the day as well, like when there weren't, wasn't so much competition, but now there's quite a lot of competition. So you need to think a little bit more carefully about, right, how are we getting it out into the world? What else is happening around it? Do we have the audience already built? Like we talked about in the last one about building the runway to the launch so that there is somebody to sell to and let's pretend now. That our digital thing has been created. Congratulations. You made it and I always equate it, right? The launch is kind of like the birth bit. And then the parenting happens from there where you got to raise the bloody thing, right? I never thought about it that way, but I love that. You can't just give birth to it and plunk it somewhere and leave it. We've got to look after the thing. You gotta nurture it. You gotta love it a little bit. You might get mad at it occasionally for just not doing what you want it to do. However, it still needs to be done and we'll get there and it's going to grow and it's going to be amazing. So I'm going to start, Nikki, What do you feel that you need in order to launch what tools, what assets do you think you need on the digital side of things? Sure. Well, obviously you need some sort of engagement platform, a platform to actually reach out to an audience, potential audience, whether they're a current audience that you've already captured. Absolutely. Or an audience you're trying to build. So some sort of digital platform that will allow you to do that. You obviously need to have something to introduce yourself with. So people can get a good grasp of who you are. And why they should listen to you, such as a loop magnet of some sort. So they're, they're just sort of the very basic, very, very basic start off. And I think we all know that. But when it comes to actually, you know, where you want to start to launch this whole process, and we talked about it in our previous marketing episode, where we're planning things out, you just get a stack right now, get yourself out there right now, building your profile. But when it comes to actually launching the actual product itself, I think, yeah. Making sure you've got a platform that I know I'm going down the logical processes side of things here, but an actual platform that can take the lead, like can capture that lead, can respond back to that lead. And nurture that lead and consistently as well, because you can just do one, you're going to lose them. So you've got to make sure that consistency stays there as well. I always love your practicality, Nikki. I think before that as well, like even with clients, when we're talking about, what do you need? So you can start marketing this thing getting super, super clear on what your thing is and what it does for people. Like I have a lot of people who build a course and then go, Oh, you know, I've made this course. It's six modules and there's three modules in each video or three videos in each module. Like, and I'm going to ...