Ep 7. How to Use Story-Driven Content to Connect, Convert, and Stand Out - with Claudia Lamb

What if the secret to consistent content that actually converts wasn’t posting more—but connecting more deeply? In this episode, I’m joined by Claudia Lamb, a copywriter and content strategist who helps personality-packed brands stand out online by leaning into story-driven, human-centered messaging.

We’re diving into why your content might not be converting (even if it’s “valuable”), how to bring more of you into your brand, and how to use storytelling, video, and content strategy to build trust and connection with the right audience—without chasing trends or burning out.

Whether you’re a service provider, educator, or creative entrepreneur, this episode will help you rethink your approach to content and show up with more clarity, intention, and ease.

We cover:

• The real reason customers are taking longer to convert (and what to do about it)

• Why storytelling > trends—and how to create content that actually resonates

• How to show more of your personality in content without oversharing

• Tips for creating better video without needing a full production setup

• The key difference between content that gets ignored and content that connects

  
  

If you’ve been craving more alignment, consistency, and connection in your content—this one’s for you.

Resources & Links:

Learn more about Claudia’s work: ⁠loudernow.com.au⁠

Email Claudia: [e-mail]

Find me: ⁠www.seedandsol.com⁠

Connect on Instagram: ⁠@seedandsol.co⁠