Ep 67: Building a Client Closet: A Wardrobe for All Shapes and Sizes

Finding ways to differentiate yourself from other photographers can be tricky. Stefanie Cole, a Connecticut family photographer, shares how she started a client wardrobe and the pros and cons to having one. We also discuss how her pricing has changed due to her large wardrobe and how she’s optimized her website to help showcase the wardrobe closet for client sessions with less work for her.

Show Takeaways:

• Learn how Stephanie shifted away from the industry norm to make her business stand apart.
• The things you should consider when starting a client closet
  • Start small with versatile pieces in style and sizing
  • Focus on timeless neutrals; use color in less expensive accessories
  • Purchase high quality name brand core pieces