Ep 658: Unlocking Player Loyalty: How Gamification Drives Smarter Retention
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Ep 658: Unlocking Player Loyalty: How Gamification Drives Smarter Retention
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In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove's Ben Tepfer, Director of Product Marketing, as the duo discuss how gamification is evolving as a powerful player retention tool and what operators should focus on heading into 2026.
Tune in to today's episode to find out:
- How operators can turn longer player sessions into genuine loyalty
- How to identify which gamification tools work best for different player segments
- How Optimove develops its library of more than 40 gamification games
- Why real-time triggers are essential for effective gamification
- How gamification insights can shape wider CRM and marketing strategies
Relevant articles:
https://www.optimove.com/resources/blog/what-we-talk-about-when-we-talk-about-gamification
https://www.optimove.com/resources/blog/ai-gamification-next-level-player-engagement
https://www.optimove.com/resources/blog/gamification-strategies-to-drive-player-engagement
Host: Charlie Horner
Guest: Ben Tepfer
Producer: Anaya McDonald
Editor: Anaya McDonald
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.