Ep 65: Building Budgetdog

In this special episode, I’m sharing a powerful conversation I had as a guest on the Two Comma Club podcast with Jonathan Marsh. We got real about what it means to break free from the traditional 9-to-5, the mindset shifts that changed my financial future, and how I turned my personal finance struggles into a mission-driven business helping thousands of others.

You’ll hear my full journey—from crushing $300K of debt to building Budgetdog Academy into a thriving brand. We also dive into the practical tools that helped me, the challenges I faced leaving corporate life, and the strategies I use today to build a business with real impact. Whether you’re an aspiring entrepreneur or just ready to take control of your finances, this episode is packed with stories, lessons, and insights to fuel your path forward.

Timeline Summary

[0:00] - Introduction

[0:43] - Kicking things off with a guest spot on the Two Comma Club podcast

[2:19] - Why I believe financial education should be simple and how we built Budgetdog

[4:20] - Growing up financially uneducated and learning through self-education

[8:08] - The pivotal role environment played in shaping my money mindset

[13:04] - The leap of faith: how I left Deloitte after being forced to choose

[21:20] - Why resilience and handling resistance is the true key to success

[26:17] - Behind the scenes: how we use content, email, and paid ads to grow

[30:04] - Game-changing business book: why Traction is a must-read

[36:12] - The importance of being real and not selling a fake lifestyle

[40:02] - Financial rules of thumb, automation, and building your financial moat

[46:22] - How our book, challenge, and academy help people change their lives

3 Key Takeaways

1. Self-education is a superpower. You don’t need a formal background to master your money—you need curiosity, discipline, and the right resources.

2. Automation is freedom. When your finances run on autopilot, you remove emotion and inconsistency—creating space for real growth.

3. Resistance builds strength. Success isn’t about avoiding hardship—it’s about enduring and overcoming it with intention.

Quoteables

• “The person who keeps the bar on their chest the longest builds the biggest chest.”

• “If someone knows, likes, and trusts you—and you solve their problem—they’ll work with you.”

• “You don’t have to be the most talented. You just have to outlast.”

• “Lock the system, and go live your life.”

Links & Resources

• Budgetdog Academy

• The Roadmap to Financial Freedom by Brendan

• Traction by Gino Wickman – Business systemization resource

• Brendan’s 3-Day Financial Challenge (more at Budgetdog.com)

If you enjoyed this episode, make sure to follow, rate, and review Money on My Mind. Share it with someone who’s ready to build wealth and live with purpose!