Ep. 63 - How a Strategic Website Helped Vanessa Imus Build a Scalable Weight Loss Program

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In this episode, Whitney chats with Vanessa Imus - a registered dietitian, founder of Integrated Nutrition for Weight Loss, and busy mom of three — about the real-life strategies that helped her build a sustainable weight loss program and a thriving online business. Vanessa, an alum of The Wellness Pro Website System, shares how she transitioned from one-on-one counseling to scalable group programs — and how updating her website was the game-changing piece that helped her attract more qualified leads, boost her SEO, and build long-term visibility. From launching lead magnets and mastering email marketing to repurposing blog content and tracking analytics, Vanessa breaks down exactly how she’s using her website to work with her business, not against it. If you’ve ever wondered how a well-designed, strategic website can grow your wellness business, this episode is your blueprint.

Connect with Vanessa Imus:

Facebook: https://www.facebook.com/integratednutritionllc

Facebook Group: https://www.facebook.com/groups/1457683244615510/

Instagram: https://www.instagram.com/integratednutrition.weightloss/

Website: https://inutritioncenter.com/

Freebie: https://integratednutrition.kit.com/7d18f9e810

In this episode:

Vanessa's Background and Specialization

Transition from One-on-One to Group Programs

Website Development and Marketing Strategies

SEO and Blogging for Traffic

Effective Lead Magnets and Quantifying Value

Using Analytics and Tools for SEO

Driving Traffic and Engaging with Summits

Social Media Strategies and VA Collaboration

The Importance of Having a Website

Email Marketing and Consistency

Looking for more?

1. Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales, and marketing advice, and so much more. Dive in here.
2. Download My Free Resources: From clarifying your brand to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
3. Learn About The Wellness Pro Website System: In our 8-week live group program, my team and I help you create a beautiful, strategic website that not only looks great but also helps you get more clients! Learn more here

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