Ep. 61: StickerWars: The Tea is Piping Hot
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In this episode, Andrea Lake shares her journey of rebuilding StickerJunkie, aiming for significant revenue growth while navigating challenges like StickerGate. She discusses her business strategies, company culture focused on employee welfare, and the competitive landscape, particularly with StickerMule. The conversation also touches on ethical marketing practices and the importance of supporting businesses that prioritize living wages.Want more Andrea Lake on the go? Listen to this episode wherever you get your podcasts Spotify LinkOr Watch this episode on YouTube / @andrealake101 Follow Host, Andrea Lake on Instagram / @andrealake101 And don’t forget to buy your stickers from https://www.stickerjunkie.com/ , use the promo code ANDREALAKE101 to save 10% off!00:00 Introduction to Sticker Wars and Business Goals01:53 The Journey of Sticker Junkie: Growth and Challenges03:05 Creating a Positive Work Environment and Employee Welfare04:03 Navigating StickerGate: The Viral Moment05:52 Marketing Strategies and Client Acquisition08:05 The Impact of Competitors and Political Statements11:02 The Future Vision: Living Wage and Company Goals11:47 The Press Conference and Its Implications13:37 Reflections on Business Ethics and Marketing Choices16:02 Conclusion: The Journey Ahead and Community Engagement