Ep. 60: Gen Z Weddings Are Here: Breaking Down the Zola 2026 First Look Report
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Ep. 60: Gen Z Weddings Are Here: Breaking Down the Zola 2026 First Look Report
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Every year, the Zola First Look Report gives us a peek at what engaged couples are planning and what trends are shaping the wedding industry. In this episode, Kari and Gabby dig into the 2026 report and share what actually matters for planners, vendors, and anyone working weddings.
Zola surveyed more than 11,500 couples getting married in 2026, making it one of the biggest snapshots of how modern couples are planning their weddings right now.
From the rise of Gen Z couples to TikTok’s growing influence on wedding planning, the report highlights some major shifts in how couples choose vendors, design their celebrations, and prioritize guest experience. We talk about what trends we’re seeing in real weddings, what feels overhyped, and what planners should actually pay attention to heading into the next few seasons.
Spoiler: couples want weddings that feel personal, authentic, and meaningful, not just Pinterest-perfect.
Key Points:
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Gen Z is now the majority of engaged couples, which means wedding expectations and traditions are evolving.
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TikTok and social media are shaping planning decisions, with about half of couples using TikTok for inspiration while Pinterest remains the biggest planning platform.
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Vintage-inspired décor and nostalgic details are trending, but with modern twists.
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Couples are prioritizing guest experience and personalization over strict traditions.
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Mocktails and more inclusive drink menus are becoming common additions to bar programs.
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Couples are mixing traditional moments with modern planning tools, including AI for logistics and social-first content.
If you’re a wedding planner or vendor trying to keep up with how couples are planning right now and needing to shift your business to serve Gen Z couples, then this episode is for you. You can take a look at the report for yourself at the link below.
Zola 2026 First Look Report: https://www.zola.com/expert-advice/the-first-look-report-2026
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